hero

Developing the Next Generation of Female Sales Leaders

WISE
WISE
29
companies
630
Jobs

Account Based Marketing Manager

Autodesk

Autodesk

This job is no longer accepting applications

See open jobs at Autodesk.
Marketing & Communications, Sales & Business Development
Multiple locations
Posted on Friday, December 8, 2023

Job Requisition ID #

23WD73164

Position Overview

Autodesk is looking for an Account Based Marketing Manager to drive growth initiatives within a targeted set of key accounts with Account Based Marketing (ABM) methods to ultimately driving influence, executive engagement, long term customer relationships, awareness and adoption of Autodesk software and services.

This role requires extensive interaction and integration with the enterprise named account sales team and their customers to help position Autodesk as a strategic partner, drive alignment, visibility, engagement, and our customers’ business forward.

Responsibilities

  • Collaborate with sales on account plans, marketing strategy, tools and customer programs. Identify marketing opportunities to intentionally support and drive the business with ABM
  • Team with broader organization of account-based marketers to align on programmatic campaigns which apply to named accounts
  • Plan out high-touch account-based marketing plans with clear growth, executive contact, pipeline and revenue objectives. Nurture contacts within the prioritized named accounts and engage that audience consistently with innovative, unexpected and intentional marketing to drive account opportunities
  • Foster peer-to-peer interaction in named accounts within their industry and across industries to enable customers to share best practices
  • Develop new and leverage existing programs, tools and assets designed to showcase Autodesk as a strategic partner to enable the customer to get the most value out of our solutions, relationship and services as an enterprise customer
  • Own execution of your programs for named accounts including planning, logistics, speaker and onsite management, budget, list management, follow up and reporting
  • Measure the success of your account-based marketing programs from a contact, pipeline and marketing investment perspective
  • Navigate the Autodesk organization and leverage professional networks to identify internal and external resources, stakeholders, and programs that support enterprise account objectives
  • Serve as ‘voice’ of the enterprise account teams and their customers to the larger Autodesk organization to ensure that their needs are taken into account as programs and tools are developed and put into place

Minimum Qualifications

  • Native German speaker and Solid written, verbal, interpersonal and presentation communication skills in English; other languages an advantage
  • Degree in marketing or related field, or equivalent professional training / experience
  • Solid professional experience in B2B marketing for large accounts
  • Proven track record of successfully originating fresh breakthrough ideas in an account-based marketing capacity to support sales objectives, validating those ideas with key stakeholders and carrying them through to execution
  • Strong analytical skills as basis for ABM strategic and tactical planning and optimization
  • Demonstrated ability to provide strategic and consultative input to sales team
  • Direct customer-facing experience in enterprise, account-based, field marketing or solution sales role
  • Self-motivated team player able to work cross-functionally
  • Understanding of the Architecture and Construction industry and customers is highly desirable
  • Experience using salesforce.com
  • Ability to travel (up to 30% during peak time)

#LI-FB1

Learn More

About Autodesk
Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.

When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.

Diversity & Belonging
We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging

Are you an existing contractor or consultant with Autodesk?

Please search for open jobs and apply internally (not on this external site).

This job is no longer accepting applications

See open jobs at Autodesk.